Marketing
Using a Custom Domain for Your Storefront
A custom domain points your own web address (like myshop.com) at your storefront — free on any plan, and a nice way to make your brand look established. You add the domain, set the DNS records the dashboard shows you, and HTTPS is handled automatically. Every shop already has free, search-friendly storefront links, so a custom domain is polish, not a prerequisite.
A custom domain makes your shop feel like its own business — a web address you own and print everywhere. It's free on any plan, and worth understanding before you buy a domain.
What you already have for free
Before you add anything, know that every storefront includes two free links: a clean, search-friendly URL with your location and name, and a permanent link that never breaks (the one used in your QR codes). These work great on day one.
How connecting a domain works
- Buy a domain or subdomain from any registrar
- Add it in your dashboard's domains area
- Create the DNS records the dashboard shows you
- Use 'Check my setup' to verify; HTTPS is provisioned automatically
Custom domains are free on any plan, and an existing connected domain keeps resolving even if you later change plans.
When it's worth it
Reach for a custom domain once your storefront is complete and converting — it's the finishing touch on a brand, not a fix for an empty shop. Get the foundation right first with the storefront designer deep dive and local SEO, and see how payouts and fees work in how payments work.
List your cottage food business
Create a free storefront, take local orders, and get discovered by buyers near you.
Frequently asked questions
Do I need a custom domain to sell?
No. Every storefront comes with free links — a clean, search-friendly URL and a permanent one used in your QR codes. A custom domain is an optional branding upgrade.
Is a custom domain free?
Connecting a custom domain is free on any plan — you only buy the domain name itself from a registrar. Your default storefront links are always free too.
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