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Getting Started

Setting Up Your Storefront

Your storefront is your shop's home page on Local Cottage Foods. Set a clear business name, add a logo and accent color, write a short bio, and keep your location and categories accurate so the right buyers find you. A complete storefront looks credible and is easier to surface in search.

Updated June 28, 20262 min readFor Sellers

Your storefront is the page buyers land on when they find you — your shop's home base. A few minutes of setup makes a brand-new shop look established and trustworthy.

Name and branding

  • Business name — what appears at the top of your storefront (falls back to your display name if blank)
  • Logo — a simple, recognizable mark; even a clean text logo beats none
  • Accent color — pick a swatch or custom color so your shop feels like yours
  • Bio — two or three sentences on who you are and what you make

Location and categories

Set your location and tag your products with accurate categories. This is what places you on the right city and category discovery pages, so nearby buyers searching for what you make can find you. See local SEO for cottage food sellers for how discovery works.

What buyers see

Your storefront gets a clean, descriptive web address (for example, /seller/your-city/your-business) and shows your branding, bio, products, pickup options, and — once you have them — reviews. You can browse the marketplace to see how complete storefronts present themselves.

Once your branding is set, the Promo Kit turns it into shareable social graphics and a QR code you can print for your farmers market booth.

Make it credible from day one

A complete storefront is the foundation of trust before you have any reviews. Pair it with verification and clear listings — see building trust before your first sale.

List your cottage food business

Create a free storefront, take local orders, and get discovered by buyers near you.

Start selling

Related guides

Setting Up Your Storefront | LocalCottageFoods.com